Ocean Sole is an ocean-conservation company who made colorful art sculptures from washed-up flip-flops. Their wonderful art has made the firm profitable enough to sustain their environmental cause.
The shores of a typical beach in Kenya reflects a microcosm of how the world is destroying the oceans. Kenya’s geographical location makes their shores recipients of debris from China, India and other Asian countries.
A significant portion of the trash are flip-flops for the very simple reason that they usually just float and a big portion of the world population uses them.
Julie Church, the founder of Ocean Sole, discovered this problem last 1998 and made efforts to recycle the flip-flops into colorful toys. Last 2005, the company became a social enterprise in order to sustain their cause and help the local community by generating jobs.
After gaining popularity over the years, they made a great leap this year, 2017, by increasing their focus on promoting the flip-flop problem as a global agenda. Their wonderful art sculptures gained international recognition which enabled them to work with UNEP, UNESCO, UNDP and UNIC to further promote their cause.
Their message is clear; the oceans have a trash problem and the efforts to clean them only controls the effect and will only delay the inevitable. They need the world’s attention in order to go down to the root cause. Their colorful sculptures will put the world on notice and they are hoping that it will gain enough traction for the world to start cooperating.